About The Buyer's Side

The Buyer's Side exists to help executives buy software and AI more intelligently.

After spending years in enterprise technology sales, consulting and business development, I realised most buyers never get visibility into how software vendors actually think.

Behind every software purchase are sales methodologies, qualification frameworks, pricing strategies, procurement processes and commercial incentives that influence outcomes. Yet buyers rarely receive an insider's perspective on how these dynamics work.

The Buyer's Side aims to close that gap.

Here you'll find practical insights on:

• Software buying
• AI procurement
• Vendor selection
• Contract negotiations
• Enterprise technology sales

The goal isn't to help vendors sell more software.

The goal is to help buyers make better decisions.

Whether you're a CIO, CTO, CFO, CHRO, Procurement Leader or Founder, I hope these articles help you navigate technology purchasing decisions with greater confidence and clarity.

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